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TLDR:
Zevia named Girish Satya as its new CFO, replacing Florence Neubauer. Satya was previously the CFO of Backcountry and a principal at TSG Consumer Partners. Satya expressed confidence in Zevia’s growth potential.
Article Summary:
Zevia, a sugarless beverage company, has appointed Girish Satya as its new Chief Financial Officer, replacing interim CFO Florence Neubauer. Satya brings with him experience from his previous roles as CFO of Backcountry and as a principal at private-equity firm TSG Consumer Partners. He expressed optimism about Zevia’s future, citing the company’s strong consumer proposition and the growing market trends in their category.
Satya’s appointment comes as Zevia aims to capitalize on the opportunities presented by the accelerating category tailwinds in the beverage industry. Neubauer will transition to the role of Senior Vice President of Finance and Business Transformation at Zevia, further strengthening the company’s leadership team.
This move is seen as a strategic decision by Zevia to drive continued growth and expansion, leveraging Satya’s financial expertise and experience in consumer brands. Satya himself expressed excitement about joining Zevia and contributing to the company’s success amidst a favorable market environment.
