Need human interaction in your claims process?

March 14, 2024
1 min read


Key Points:

  • AI can streamline claims processing, reducing manual errors and processing times.
  • Human interaction may still be necessary in the claims process to avoid biased offerings.

In an article discussing the importance of human interaction in the claims process, industry experts debate the role of artificial intelligence (AI) in streamlining operations. While AI can enhance efficiency and customer satisfaction by automating claim submissions and assessments, concerns arise about the potential detachment from human interaction. Brent Williams, CEO of Benekiva, believes that a balance between human employees and AI is essential. Williams suggests using technology for mundane tasks to free up time for staff to focus on personalized interactions where their expertise is most valuable. The article highlights the Professional InsurTech Certificate course that explores AI, customer engagement, and emerging technologies tailored for the insurance sector. By integrating technology and human input, insurance companies can improve operational efficiency and customer experience.

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