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TLDR:
- TechCrunch is part of the Yahoo family of brands, including Yahoo and AOL.
- Cookies are used on their sites and apps to provide services, authenticate users, prevent spam, and measure usage.
- If users accept all cookies, personalized ads and content will be displayed based on interest profiles.
- Users have the option to reject all cookies or customize their privacy settings.
TechCrunch, as part of the Yahoo family of brands, utilizes cookies on their websites and apps to provide various services and enhance user experience. Cookies, along with similar technologies like web storage, allow the operators of the sites and apps to store and access information from the user’s device. These cookies are used to authenticate users, apply security measures, prevent spam and abuse, and measure the user’s usage of the sites and apps.
If users choose to accept all cookies, TechCrunch and its partners, including those who are part of the IAB Transparency & Consent Framework, will also use cookies and personal data such as IP address, precise location, browsing and search data to display personalized ads and content based on the user’s interest profiles. Moreover, these cookies and personal data will be used to measure the effectiveness of personalized ads and content, and to develop and improve the products and services offered.
However, users have the option to reject all cookies and personal data usage for these additional purposes. By clicking ‘Reject all’, users can opt out of personalized ads and content, as well as the measurement and improvement activities. Alternatively, users can click ‘Manage privacy settings’ to customize their choices according to their preferences. It is possible to change these choices at any time by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links provided on the TechCrunch sites and apps.
For more information on how personal data is used, users can refer to TechCrunch’s privacy policy and cookie policy. These policies provide detailed insights into their data processing practices and the measures taken to protect user privacy.
In summary, TechCrunch, as part of the Yahoo family of brands, uses cookies to enhance user experience, personalize ads and content, measure effectiveness, and improve their products and services. Users have the flexibility to control their privacy settings and choose whether to accept or reject cookies and personal data usage for these purposes.
